Q&A session [the rising role of big data]

Most companies now recognise that they have opportunities to use data analytics to raise productivity, improve decision making and sustain their business strategy to gain a real competitive advantage. With data analysis becoming an integral part of many large businesses, this question-and-anser session assesses the different ways in which productivity and profitability can be increased through various techniques. Relating to a variety of industries such as healthcare, IT, sport, mobile and media, the panel of speakers draws upon leading examples of innovation and best practice to highlight the way forward in data analytics.